Marketing Tip

IMPRESSIONS MATTER - A one time, shot in the dark, advertising purchase will probably NOT have a huge impact on your company's leads and sales.  With most product categories, consumers purchase from those companies that they are "aware" of.  This awareness comes as the result of advertising and promotion OVER TIME.  The more times a consumer has seen your message (impressions), the more likely that your company/product will be pop into their head when they finally do need or want your product.  But, you can overdo it!  Eventyually you reach the point where another impression just will not help improve the awareness of your product enough to offset the cost of the extra impression.  In economic terms, this is called the point of "diminishing returns" and simply says STOP spending more on this advertising channel.