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Interactive Media Group Launched |
Channel Partners has expanded its product portfolio to include a wide range of interactive marketing services. As an early pioneer in the deployment of scalable, media-rich content management systems, Channel Partners will further advance its position in the marketing services domain. With expertise in technologies such as Flash, Adobe Air, Javascript, other technologies, the helm of Manhattan interior designer, was thinking about El Morocco and the Monkey Bar when she designed the interiors of a new assisted living facility, the Lodge at Otter Creek, in Middlebury, Vt. "That was their heyday," Ms. Beldock said, referring to the facilitys intended residents. She also was imagining a preppy New England vernacular, with framed botanicals, woodland creatures and the like. These nostalgic touchstones collide in oversize, graphic imagery meant to soothe and elate the inhabitants.
Ms. Beldock designed five wallpapers, made by Stark (which will now produce them for sale), including a huge tropical print embedded with monkeys for the Great Room, top right. In the dining room, she covered the walls with Lucite printed with lace that she had photocopied and enlarged; the library, below right, has glowing bookshelves like those on an ocean liner.
In June, when the residents moved in, Ms. Beldock received her first reviews, all pretty good. The wallpaper installer, she said, had overheard two women assessing their new home. "Even the furniture is sexy," one told the other approvingly. And when Ms. Beldock was hanging paintings in the Alzheimers wing (a k a the Haven Memory Care Center), a man who had been uncommunicative in his last home, according to the staff, took a great interest in her work. "He tried to buy the paintings with his checkers," she said. "And when I left, he leaned over and told me quietly, You can call me Moishe. " |
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Customer Engagement Media |
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Websites should do more than provide a company's phone number and a few photos. A website should tell your story, it should engage the customer and draw them in. Your marketing programs should also tell the customer what you DON'T do! One of the most frustrating situations for any sales professional is a protracted proposal and negotiation with a prospect who ultimately proves to be unqualified. |
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Real Estate Practice Area |
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Channel Partners has expanded its real estate marketing practice with a suite of services aimed at helping generate awareness and interest among motivated buyers of residential and commercial real estate properties and projects. Services include marketing strategy, branding, multi-channel communcation, and results tracking. Real estate investors, financial institutions, and brokers rely on Channel Partners to provide effective and efficient marketing programs from selected services to full-service solutions. |
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