Marketing Tip

IMPRESSIONS MATTER - A one time, shot in the dark, advertising purchase will probably NOT have a huge impact on your company's leads and sales.  With most product categories, consumers purchase from those companies that they are "aware" of.  This awareness comes as the result of advertising and promotion OVER TIME.  The more times a consumer has seen your message (impressions), the more likely that your company/product will be pop into their head when they finally do need or want your product.  But, you can overdo it!  Eventyually you reach the point where another impression just will not help improve the awareness of your product enough to offset the cost of the extra impression.  In economic terms, this is called the point of "diminishing returns" and simply says STOP spending more on this advertising channel.

July 8, 2008 - Channel Partners adds web video services

Boosting it's capabilities to provide rich, interactive services, Channel Partners has launced a new video services platform that supports a wide array of video formats, quality and even permits third party hosting to balance bandwidth requirements.

Press Releases

Blessed Legacy chooses Channel Partners

Thursday, August 7, 2008 - Atlanta, GA - Blessed Legacy, a provider of online memorial services, chooses Channel Partners for strategic planning and development services to launch it's new ASP platform.  Channel Partners was selected for its background in strategy and channel management in order to help Blessed Legacy select the appropriate marketing programs to penetrate the burgeoning market for online obituary and memorial services.  Recent national news coverage has featured the growing demand for online services to inform family and friends of a loved one's death and to feature the individual's life in photos, stories and video online.

Blessed Legacy LLC
www.blessedlegacy.com
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Channel Partners LLC
www.chanpart.com
404-380-1777

Channel Partners Launched

Tuesday, June 6, 2006 - Atlanta, GA - Channel Partners, a marketing services company, is launched to serve the needs of companies seeking a higher degree of service and analytical sophistication in their marketing efforts.  The company founder, Philip Seagraves, formed the company after identifying a gap in the marketing services competitive landscape.  "The market is flooded with great marketing companies that can create a beautiful website, but very few service providers can help develop a marketing strategy that fits a client's  underlying business objectives." says Seagraves.  With practice areas focused on Strategic Planning, and Product Management, and Interactive Design, Channel Partners helps its clients focus on the big picture prior to jumping into the creative process and tactical execution.  Seagraves adds, "We can create a branding system complete with logos and taglines as well as anyone; but, we always start by understanding the business objectives."

Channel Partners LLC
www.chanpart.com
404-380-1777