Marketing Tip

IMPRESSIONS MATTER - A one time, shot in the dark, advertising purchase will probably NOT have a huge impact on your company's leads and sales.  With most product categories, consumers purchase from those companies that they are "aware" of.  This awareness comes as the result of advertising and promotion OVER TIME.  The more times a consumer has seen your message (impressions), the more likely that your company/product will be pop into their head when they finally do need or want your product.  But, you can overdo it!  Eventyually you reach the point where another impression just will not help improve the awareness of your product enough to offset the cost of the extra impression.  In economic terms, this is called the point of "diminishing returns" and simply says STOP spending more on this advertising channel.

July 8, 2008 - Channel Partners adds web video services

Boosting it's capabilities to provide rich, interactive services, Channel Partners has launced a new video services platform that supports a wide array of video formats, quality and even permits third party hosting to balance bandwidth requirements.

Interactive Media Group Launched
Channel Partners has expanded its product portfolio to include a wide range of interactive marketing services.  As an early pioneer in the deployment of scalable, media-rich content management systems, Channel Partners will further advance its position in the marketing services domain.  With expertise in technologies such as Flash, Adobe Air, Javascript, other technologies, the helm of Manhattan interior designer, was thinking about El Morocco and the Monkey Bar when she designed the interiors of a new assisted living facility, the Lodge at Otter Creek, in Middlebury, Vt. "That was their heyday," Ms. Beldock said, referring to the facilitys intended residents. She also was imagining a preppy New England vernacular, with framed botanicals, woodland creatures and the like. These nostalgic touchstones collide in oversize, graphic imagery meant to soothe and elate the inhabitants.

Ms. Beldock designed five wallpapers, made by Stark (which will now produce them for sale), including a huge tropical print embedded with monkeys for the Great Room, top right. In the dining room, she covered the walls with Lucite printed with lace that she had photocopied and enlarged; the library, below right, has glowing bookshelves like those on an ocean liner.

In June, when the residents moved in, Ms. Beldock received her first reviews, all pretty good. The wallpaper installer, she said, had overheard two women assessing their new home. "Even the furniture is sexy," one told the other approvingly. And when Ms. Beldock was hanging paintings in the Alzheimers wing (a k a the Haven Memory Care Center), a man who had been uncommunicative in his last home, according to the staff, took a great interest in her work. "He tried to buy the paintings with his checkers," she said. "And when I left, he leaned over and told me quietly, You can call me Moishe. "