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Marketing Tip

IMPRESSIONS MATTER - A one time, shot in the dark, advertising purchase will probably NOT have a huge impact on your company's leads and sales.  With most product categories, consumers purchase from those companies that they are "aware" of.  This awareness comes as the result of advertising and promotion OVER TIME.  The more times a consumer has seen your message (impressions), the more likely that your company/product will be pop into their head when they finally do need or want your product.  But, you can overdo it!  Eventyually you reach the point where another impression just will not help improve the awareness of your product enough to offset the cost of the extra impression.  In economic terms, this is called the point of "diminishing returns" and simply says STOP spending more on this advertising channel.

July 8, 2008 - Channel Partners adds web video services

Boosting it's capabilities to provide rich, interactive services, Channel Partners has launced a new video services platform that supports a wide array of video formats, quality and even permits third party hosting to balance bandwidth requirements.

Key Services

Channel Partners helps our clients get more sales.  Simple.  Marketing efforts should support the goals of your company and should be grounded in sound practice and marketing theory.  Our team has been responsible for an impressive range of successful marketing strategies, plans and tactics.  Whether your company needs help from the very beginning with markets and strategy or you just need help with optimizing your current efforts, we can help.  Our goal is to help your company achieve its maximum potential.

  • Strategic Planning
    From analyzing the market, your competitors and even your company's strengths and weakneses, Channel Partners develops a pragmatic strategic plan that can go beyond marketing in order to propel your company towards its goals.
  • Product Management
    New product concepts to capture new and emerging trends in your market space, primary and secondary research, focus grous, product lifecycle planning, pricing strategy, marketing requirements and product development/introduction project management.
  • Brand Management
    Whether your company is a single brand firm or you manage multiple portolios of products across a variety of categories, Channel Partners can help with high level functions such as building product awareness, planning and implementing advertising efforts and delivering the right message to your prospects.
  • Interactive Marketing
    One of our company's key strengths is taking your company's objectives and translating them into a winning strategy online.  Channel Partners is well versed in Web 2.0 strategies for capturing the exponential growth of social networking and the blogosphere for launching and promoting your organization's goals.
 

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